The Fight For Online Shopping Revenue
For years Google has been stalking Amazon in e-commerce with little to show for it in ground gained. Now, just as Amazon stock may get a further lift from a logistics-based initiative, Google stock could be poised to benefit from a turnabout in its online shopping strategy.
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On the prowl for new revenue streams, Amazon.com (AMZN) is offering its massive distribution network to outside merchants. No longer will Amazon’s army of warehouse robots, delivery trucks and drones be only at the disposal of those who sell goods on its website and app. Merchants who do not sell goods on Amazon.com can use the e-commerce titan’s product fulfillment services for delivery and returns as part of a program called Buy With Prime.
“What Amazon is doing with Buy With Prime is a pretty dramatic move,” Evercore ISI analyst Mark Mahaney told Investor’s Business Daily. “We’ll probably see a lot more


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